A Guide to Brochure Printing
by Max Bellamy
Brochure printing can be easy if you first identify
your needs and have a clear sense of your budget.
Whether it is for is a real estate listing, a trade
show handout, a data sheet, or another application,
brochures are a great promotional tool.
Start with a layout that includes the text and
images you will need to convey your message. Then
choose the type of printing that best suits your
brochure. Brochures are typically printed in more
than one color.
There are two basic choices in printing: offset
printing and laser or digital printing. Both
printing processes are capable of producing large
quantities of high-quality documents. Most high
quality, full-color commercial printing is done on
offset presses using the four-color process. Offset
printing is a process whereby ink is spread on a
metal plate with etched images, is transferred to an
intermediary surface, and is then applied to paper
by pressing the paper against the intermediary
surface. Although set-up costs can be relatively
high, the actual printing is generally inexpensive.
Laser or digital printing uses a laser beam to
produce an image; this is also the way copy machines
work. Offset printing usually produces clearer,
crisper type and higher resolution images than laser
or digital printing. However, smaller printing jobs
can be done on a small low-volume laser or inkjet
printer, or at a copy store, thereby eliminating
set-up fees and some shipping costs.
Choosing paper is another very important aspect of
brochure printing. Most printers will recommend a
heavyweight, coated, or glossy paper to achieve a
more vibrant, upscale look.
The folding of your brochure is another key
consideration. Basic folding options include: the
half fold or single fold, the tri fold (the left and
right flaps open), and the “Z” fold (which opens up
like an accordion). Almost all printers will give
you a greater discount the more you print.
Brochure printing can be easy and fun and allow for
a good deal of self-expression, so go ahead, what
are you waiting for? Print that brochure.
About the Author
Brochure Printing Info provides detailed
information about cheap, color, and full color
brochure printing services, and advice on finding a
brochure printing company and quote. Brochure
Printing Info is the sister site of Laser Toner Web. |
